Google Semantic Search – Google’s Plan To Own Access To Information

Since the WSJ announcement in March 2012 of Google’s move into Semantic Search, the web has been curiously quiet about what this announcement means for the future of information access on the Internet, which is surprising since the implications are considerable for Google, for search engines, and for the future of Information Portals on the world wide web.

Since Google’s acquisition of Metaweb in 2010, the search giant has been moving rapidly to build out a ‘Knowledge Graph’ of 200 million word entities based on Google’s unique understanding of what we search for every day, and where we visit (i.e. a web site) for the result of a search query. Specifically, it looks as though the team from Metaweb was grafted into Google and started snapping together keyword and keyphrase search relationships based on Google’s massive data logs, initially based on 11 million semantic word relationships developed for the Freebase Project. Continue reading

Google And Linked Data

Linked Data is a term that all SEO’s need to start including in their knowledge base and repertoire to stay current in effective Google SEO from now on. Linked Data is all about the relationship between keywords and key phrases, and the context that they provide to Google in determining the actual content relevancy of a document (aka webpage).

Every single time that you enter a search term into Google and then visit a website, you are telling Google something. At it’s simplest level, Linked Data via synonym lookups tells Google that searchers for the term ‘Top Hotels’ also visit websites for ‘Best Hotels’ and ‘Luxury Hotels’, and Google is rapidly developing an internal Thesaurus based on trillions of search queries which by it’s own admission already contain over 200 million ‘Word Entities’. Word entities are core to linked data. Continue reading

Google’s Semantic Search Announcement & It’s Impact On SEO

Google’s announcement in March 2012 that it will launch a Semantic Search Engine created a lot of commentary in the Internet community with various discussions and much speculation on what it means for the future of Google Search Engine Result Placements (SERP’s) and for SEO in general.

First, this news is no surprise to senior SEO practitioners who have been following Google’s algorithm changes and tracking Google search engine patents at the USPTO on the subject of semantics. Google has been gradually and consistently embedding semantics into it’s search engine platform for several years now, and this work accelerated with Google’s acquisition of Metaweb and the arrival of Metaweb’s team to Google to begin a serious internal structuring of linked data. Continue reading